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Barry Affleck has been in the field of decoration for over 50 years both in the North American market and in Europe. He is a indispensable source with a vast bank of knowledge, He passes it on through courses for applicators all over the continent. Taking advantage of his local and foreign experience, he has invaluable source of information you cannot find easily elsewhere.
He can explain why you cannot always follow the instructions on imported products labels, unless these companies have really done their homework properly in our market. We all know the term lost in translation, this is often the case in trade terminology from other countries which have local standards. This means all products made according to traditional methods are applied on masonry substrates there, where we work on drywall surfaces. Whether we are talking about Lime paint, Marmorino polished fine plaster or any of the coarser forms; all the confusing foreign names you see on labels, are generally finishing techniques and not products.

A typical example is Venetian plaster a name apparently coined in the US according to the Europeans. For the Italian’s it’s all about Marmorino (marble like plaster) not Venetian plaster which they call classic or other synonyms to define a look. Acrylic plasters have the right to call a plaster that looks like a Venetian plaster just that, as it’s the result of an application, but not Marmorino, as that’s a product not a finish.

Barry’s main tasks in his present employ is a role that guides and helps companies understand what is required in the North American market. It is a well-established fact that apart from a few places on this continent, imported coatings require application changes, to be effective and retain their inherent qualities. After many years giving out advice he has become a well-respected source for information and advice to professionals and amateurs alike.

After many years of installing all manner of coatings, this gave him knowledge valuable to others in the decorative coatings industry. We only learn from hands on experience not theoretical practices or videos, sometimes misleading by application companies trying to get work, keeping back valuable information.

Barry Affleck is one source that is invaluable in this domain.